Yesterday BMW officially unveiled the 2011 1 Series M Coupe. Although BMW has yet to announce the pricing, a BMW spokesman recently told Inside Line that the coupe will start around $45,000.
BMW spokesman Thomas Plucinsky stated, "As pricing went up in the current-generation M3, the demographics skewed higher in terms of age and income. With the 1 Series M Coupe, we're hoping to give younger people a chance to get into an M car -- people in their 30s."
Plucinsky said that the 1 Series M Coupe will only have two option packages. Although the content is still being finalized one will a navigation system and the other will be an entertainment package.
The 2011 1 Series M Coupe is powered by BMWs 3.0L inline six-cylinder and puts out 335 horsepower. The engine is mated to a st
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